The first two pages are the beginning of the brochure or could be broken down as a single card with a front and a back. On the front the abstract artwork acts as ground separating the levity apparel logo and the hat for viewers to perceive a figure ground relationship.
It all begins with the company logo, motto, and clear course of action to follow.
Next is page three where some product is shown and a piece of art to accompany it. The photo's blue sky gives contrast to the maroon side of the print.
The next page is a product plug that is matched to the style guide. The recurring white text boxes act
as a visual frame and guides readers eyes.
* Page five added to post 12:26, 12/6/2015. Thinking more about this page, a QR code would have made a nice touch.
The deeper I got into creating this artifact the more appreciation I found for the print medium. I tried to implement gestalt principles, like proximity and similarity while keeping a good sense of balance; however, relaying a message at the same time turned out to be difficult without creating a cluttered composition.
I shot all the pictures included in this piece except for the images of clothing and logos.