Levity Apparel Style Guide

Paige has done a great job in creating a clean style guide for our project.

Levity demographic target.

18 - Taylor Oliver, From Utah.  Taylor wants to roadtrip new places. She is super adventurous and a tomboy. Has always hung out with guys in high school and is always considered one of the guys. With her clothing she is drawn to anything comfortable and easy going. Her go to attire is jeans, a t-shirt and a pair of vans. Taylor grew up with all brothers and has always been into skating. Any free time Taylor has she spends at the skatepark trying out new tricks. She is drawn to this clothing line because of its comfortable fit and cool designs. She has always worn guys clothing so she loves anything more masculine. This clothing line also allows taylor to be active with her skating and traveling.

Rock  Musicians -

John Freeman, age 21, lives in Utah. John is a music head. He can always been found with headphones on, listening to the newest indie rock album. He will always talk about how he knows all the members to his favorite indie bands and spends all of his paycheck on going to their concerts. He loves clothing that represents his “edge” and his laid back demeanor. That’s why he chooses Levity Apparel. Not only they have designs for when he is chilling with friends, but also has designs for when he goes out to drink and smoke. Not that it matters to him, since, you know, he is so cool and all.

College/High school  drivers

24 - Jackson. Lives in the Southern utah area and recently graduated from DSU. Drives a 2003 Subaru WRX. He often uses his car to go camping and snowboarding. His job allows casual apparel in the workplace so he is looking to grow his closet of clothes. He likes clothing companies that reflect his emotions and values. He likes to show off his branding of clothing on his car with decals. With his free time he likes to go to car meets and hang out with his friends there.  

Mis-en-Scene

Directors hold a large part of creativity in the making of a film. Some have larger roles than others depending on the film and studio they are working on. Generally, directors guide actors and crew members to visualize their idea of the script.

Gore directed Pirates of the Caribbean: The Curse of the Black Pearl (2003). His prior experience in directing before pirates were the feature films: The Ring (2002), The Mexican (2001), and MouseHunt (1997). He is also credited with directing several music videos including Monster Magnet's Negasonic Teenage Warhead (1995), along with Bad Religion's "Atomic Garden" (1992) and American Jesus (1993) The combination of his previous works I believe brought the movie together as a whole especially the comedic sequences.

A Verbinski Trait. From viewing his previous work I’ve noticed that he is fond of rotational shots and as seen in the first shot of our sequence and the opening of the music video Negasonic Teenage Warhead. By keeping the subject or character still and having the camera move around them gives off good figure ground relationships.

Interesting design video